Google is testing a brand new function referred to as “Name Historical past” in Google My Enterprise. It’s designed to assist companies view and reply incoming missed calls from Google Search and Maps. It’s opt-in and is presently out there to “a choose group of companies within the US solely”.

Koln Nielsen noticed it for the primary time yesterday. Right here we all know.

Makes use of name forwarding, doesn’t observe texts. I requested Google if this was in any method related to the corporate’s now-defunct CallJoy digital assistant service. I used to be informed it was not. It depends on fundamental name forwarding and doesn’t embrace any of the superior options of CallJoy. For instance, there isn’t a name recording or transcription.

In Google’s FAQ it’s acknowledged that the forwarding quantity will probably be triggered by the “name” button on the enterprise profile. The caller will see an area quantity with the identical space code because the enterprise. Nonetheless, Google may use regional numbers or in uncommon instances toll-free numbers.

When a profile proprietor opens the GMB app there will probably be a name tab. Then he’ll see an in depth checklist of the occasions, dates, and cellphone numbers that referred to as them. Missed calls on GMB app will stay for 45 days. It’s successfully like a missed name log in your smartphone.

If the decision is answered, companies will hear a recorded message that the decision was initiated on Google. So it’s each helpful and meant to bolster the worth of Google within the thoughts of the enterprise proprietor or native marketer.

Google additionally states that this function won’t observe textual content.

Why can we care? Telephones have skilled some renaissance throughout COVID-19. Name volumes enhance, in accordance with name analytics distributors, as customers search to substantiate product listings and opening hours, amongst different issues. Traditionally, small companies have executed a poor job of answering telephones and answering missed calls. Which will have modified drastically as many companies battle throughout this difficult interval.

As a minor function, name historical past can assist small enterprise enhance customer support and safe incremental gross sales. There may be extra subtle enterprise use instances.

The views expressed on this article are these of the visitor creator and don’t essentially characterize Search Engine Land. Workers writers are listed right here.

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In regards to the Writer

Greg Sterling is a Contributing Editor at Search Engine Land, a member of the programming staff for SMX Occasions, and VP, Market Insights at UberOL.

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