Google introduced on Wednesday that it’ll start mechanically deleting customers’ location historical past and Internet exercise after 18 months.

Beforehand, customers needed to activate this setting if they didn’t need Google to retailer their knowledge indefinitely.

The transfer permits Google to nonetheless make data and suggestions you want based mostly in your previous location or looking historical past, but it surely will not have years and years of private knowledge.

What’s altering right here.

google location monitoring

Google Maps Timeline reveals all over the place you had been on a sure day.

Todd Haselton | CNBC

Google Location Historical past monitoring continues to be off by default, however turning it on might be helpful if you need merchandise like Google Maps to supply customized suggestions, similar to eating places you may like, based mostly on the variety of eating places you’ve got visited up to now. The place have I been Or, Google might be taught out of your location historical past that you just normally depart for work at 8 a.m., and will advocate that you just depart a bit earlier to keep away from site visitors on a selected day.

When location monitoring is turned on, nevertheless, Google follows your location with correct particulars—one thing you may see when you take a look at your Google Maps timeline.

Now, when you activate Location Historical past, Google will mechanically delete that knowledge after 18 months. You can too set Google Location Historical past to be mechanically deleted each three months or each 36 months.

Google Internet & App Exercise Monitoring

Select how lengthy you need Google to maintain your data earlier than it’s mechanically deleted.


Internet and app exercise may also be mechanically eliminated each 18 months, however just for new accounts. New YouTube accounts may also have their historical past eliminated after three years.

Internet and app exercise monitoring, and YouTube historical past, are logged by default indefinitely for current customers. However, you’ll be able to activate Internet & App Exercise auto-delete by way of the Google Exercise Controls web page, which debuted final yr.

Google and Alphabet CEO Sundar Pichai mentioned in a launch, “We proceed to problem ourselves to do extra with much less, and in the present day we wish to make auto-delete the default for our core exercise settings. Retention practices are altering.”

Different Privateness Modifications

Google is making it simpler to entry Incognito Mode on choose apps. This mode enables you to browse or use apps privately, and Google is not going to save your looking historical past, cookies or website knowledge. In Google Maps, Google is not going to hold a historical past of the place you had been when Incognito Mode is turned on.

A function is rolling out Wednesday for iPhone and later for Android and different apps that may let customers long-press on their profile image in Google Search, Maps and YouTube to activate Incognito Mode. Google mentioned it can quickly make it attainable to have incognito mode in its household of apps, so you do not have to show it on in every particular person app.

Google mentioned it can additionally present extra proactive privateness controls and assist information customers by means of managing their privateness settings. Moreover, customers will have the ability to entry key Google Account controls by means of search.

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