Final 12 months, Google launched an up to date “About this advert” characteristic to allow you to be taught extra a few particular advert. This web page is now getting a historical past characteristic that reveals you what an advertiser has performed on Google’s platform up to now 30 days.

Should you’re working with a video advert, the data icon within the lower-left nook of the participant on cellular opens “About this advert”. “Why this advert?” is proven first, whereas customers get extra distinguished actions for “cease seeing this advert” and “report this advert”.

As a part of the “Transient Description” part, you now have “See extra advertisements by this advertiser”. This opens a feed of “Advertisements which were run within the final 30 days by a particular verified advertiser”. This record consists of each video and textual content advertisements.

For instance, as an instance you see an advert for a quote that pursuits you, however you do not acknowledge the model. With advertiser pages, you possibly can be taught extra about that advertiser earlier than visiting their web site or making a purchase order.

Google’sThe “About this advert” web page will debut this historical past within the US within the coming months, and can “roll out in phases to extra international locations in 2022.” An advert library for political campaigns and organizations already exists.

In the meantime, Google shared that greater than 30 million customers work together with advert transparency and management menus day-after-day.

Customers have interaction extra with our promoting transparency and management instruments on YouTube than another Google product. To assist our customers make knowledgeable choices on-line – no matter the place they have interaction – we shall be rolling out an “About this advert” characteristic to YouTube and Search within the coming months.

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